Tuesday, 9 February 2010

RESEARCH AND PLANNING (COURSEWORK)


Research and Planning

LOCAL RADIO RESEARCH

Red Dragon FM-Cardiff/South Wales

Tony Scott

Pauses, Slang and Catchphrases
• “Biggest hits from the welsh capital” used as a catchphrase by presenter
• “South Wales number 1 hit record show”
• Catchphrases used after almost every song

About The Record
• “Jason Derula there, our number 1 last night, great track, will he be there tonight?”

About The Listener
• On the phone to listener in between tracks
• “I think you should get back to work Dave”
• “A big happy birthday to Matthew Bowyer, big thanks for that”
• Happily accepts phone calls and texts on the show

Digression to another Subject
• “As you know, Red Dragon is THE welsh radio show representing the X factor…”
• Linking the show to other topics

Say what’s coming up
• “Lady Gaga up next, she’s playing the X Factor next week, speaking of the X Factor, we’ve got a bit of news coming up”
• “Got Pixie Lott to come, but over to Matt with the weather after the break”
• “Kings Of Leon coming up after Pixie Lott”

Promoting Other Shows
• “Remember to tune in tomorrow morning for Kam and Sally at breakfast!”

Criticisms
• Presenter attempts to cram a lot of points into a small gap in the show, sometimes losing the listener
• Very few pauses/breaks between songs, some listeners may see this as a positive aspect of the show, yet it leaves little time for the presenter to connect with the audience

Positive Comments
• Smooth transition between songs, be it by using show clips or jingles, or simply fading into the next song
• News and Weather section, music in background

Oxford, Heart FM, 102.6

Toby Anstis

Pauses, Slang and Catchphrases
§ “Fulfilling your musical need for the day, with me, Toby Anstis”
§ Catchphrases used frequently

About The Record
§ “Another delightful tune from Mika there, that’s as depressing as Mika’s songs get, and it still made me smile”

About The Listener
§ Accepts phone calls and texts from listeners
§ “Hi there Janine, what are you up to?”

Digression to another Subject
§ “So who’s been watching X factor this week? Text in with your thoughts on who should win”
§ Digresses to another subject but still keeps it linked with the show
Say what’s coming up
§ “We’ve got some Take That coming on after the break”

Promoting Other Shows
§ “I was listening to Jason Donovan on Heart the other day, you should all listen”

Criticisms
§ Conversation between tracks seems labored and/or rehearsed

Positive Comments
§ Popular selection of songs

ROUGH TIMELINE
Jingle (Introduce Hosts) 0.30
David with Headlines 0.10
Haiti 1.00
NTA 1.00
Jenny with local news 0.10
Local Headlines 1.00
Outside Broadcast/Voxpop 0.30
Sam with sport 0.15
Football 0.15
Rugby 0.15
Olympics 0.15
Jack with weather 0.30
Ending credits and jingle 0.10
Total: 6.00

HOW I CONTRIBUTED TO THE PLANNING PROCESS
The final piece of coursework took many hours to prepare, including background and radio research, timeline and planning, story research and a preliminary exercise. Without these degrees of research and planning, the final piece would not have been completed to the same high level of quality.

I was heavily engaged in the research into other radio stations and the conventions that are typical in presenting the news and the show in general. I observed Red Dragon radio (Local Cardiff radio show) and Oxford’s Heart FM in detail to identify the conventions of local radio that appeared in their shows, with good results. These results were a key part of the planning process as they allowed us to know what elements of local radio we should incorporate into our own piece.

Before we could begin on our final piece, we had to first complete a preliminary exercise to use as a demonstration and also to get us used to the equipment and theory involved. I was involved in the layout of the exercise, organizing the structure to ensure it flowed smoothly and fit the time limit set.

After we had accumulated a decent amount of research, I created a rough timeline for the project, choosing to over compensate on rough timings, knowing that it could be shortened in the editing process. This gave the group an idea of what needed to be done to be ready to record the project.

As we now knew who had what role in the project, I began to prepare my speech for the outside broadcast/voxpop and my piece as a specialist reporter (weather). For my outside broadcast I was going to be reporting live at the location of a local news headline (Four Candles stabbing) and interviewing a person linked to the story. I prepared a short speech and a short interview ending with a send off into the next section of the project (sport news). I then wrote a script for another outside broadcast (weather) which tied in with the sections either side of the outside broadcast.

Overall, I contributed heavily to the planning and research, trying my hardest to help make the final piece as professional as possible.


LOCAL NEWS CLIP


HEART FM 102.6 (OXFORD)





THEORIES IN THE CLIP


The first news story in the broadcast was about the Haiti disaster, and how Simon Cowell was due to release a charity single to raise money for the aid provided for Haiti. This item of news links in with multiple theories and news values. It contains some slight Elitism in the story when referring to Simon Cowell and various other celebrities, highlighting their celebrity status and the power they have and use to help others less fortunate.

The Haiti story also has a lot of continuity, meaning it will be an on-going story, as the disaster will be remembered for years to come. Human Interest is very common in disaster stories, helping create a respone from the audience, int his case, with the news of more survivors from the earthquake, the audience will begin to feel hopeful for more survivors.

The second story is about a man being freed from prison after attacking a burglar on the grounds that he was seriously provoked. The story has elements of Simplicity, as the culprit and victim are easily highlighted, yet it also includes Human Interest as people have an understanding for the sympathy given to the man as he was provoked.

The third story from the extract is based on Avatars nominations for the BAFTA awards. This contains elements of Continuity as the story will continue until the night of the BAFTA's, and also Elitism due to the general celebrity status of the people involved.

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