Radio Show Analysis

Red Dragon FM-Cardiff/South Wales

Tony Scott

Pauses, Slang and Catchphrases
· “Biggest hits from the welsh capital” used as a catchphrase by presenter
· “South Wales number 1 hit record show”
· Catchphrases used after almost every song

About The Record
· “Jason Derula there, our number 1 last night, great track, will he be there tonight?”

About The Listener
· On the phone to listener in between tracks
· “I think you should get back to work Dave”
· “A big happy birthday to Matthew Bowyer, big thanks for that”
· Happily accepts phone calls and texts on the show

Digression to another Subject
· “As you know, Red Dragon is THE welsh radio show representing the X factor…”
· Linking the show to other topics

Say what’s coming up
· “Lady Gaga up next, she’s playing the X Factor next week, speaking of the X Factor, we’ve got a bit of news coming up”
· “Got Pixie Lott to come, but over to Matt with the weather after the break”
· “Kings Of Leon coming up after Pixie Lott”

Promoting Other Shows
· “Remember to tune in tomorrow morning for Kam and Sally at breakfast!”

Criticisms
· Presenter attempts to cram a lot of points into a small gap in the show, sometimes losing the listener
· Very few pauses/breaks between songs, some listeners may see this as a positive aspect of the show, yet it leaves little time for the presenter to connect with the audience

Positive Comments
· Smooth transition between songs, be it by using show clips or jingles, or simply fading into the next song
· News and Weather section, music in background

http://www.reddragonfm.co.uk/